Listerine PocketPak
When you have bad breath your only options are to brush your teeth, suck on a mint or chew gum, right? What if you are seconds away from that important meeting, presentation or first kiss? Who has time for any of that? Listerine PocketPaks are translucent strips that dissolve on your tongue, leaving you with fresh breath in a pitch. In these executions, we wanted to showcase ways to stay cool and to focus on the translucent green that truly makes this product unique.
Print insert
Banner Ad
Copy:
Bad news can leave a bad taste in your mouth.
Translucent “strip” placed in high traffic areas of city with limited or no shade.
User will be able to send a customized breath strip to their friend and it will be posted on thier Facebook wall.
All works © Brett Essman 2011. Please do not reproduce without the expressed written consent of Brett Essman.
Print insert
Banner Ad
Copy:
Bad news can leave a bad taste in your mouth.
Translucent “strip” placed in high traffic areas of city with limited or no shade.
User will be able to send a customized breath strip to their friend and it will be posted on thier Facebook wall.
All works © Brett Essman 2011. Please do not reproduce without the expressed written consent of Brett Essman.