Tiny Hands by Trolli 

Client: “We need an ad campaign.”

Account person: “We need an ad campaign.”

Us: “What if we launched an entirely new product that made people laugh and was irreverent and made people who love Deadpool love us too?”

What if indeed…

Case Study

Teaser Video

Launch Video

The videos in total gained over 6.5 million views.

NYC Activation Case Study

The week of the movie’s premier, we took Tiny Hands to the Big Apple, where people had a chance to pose like their favorite antihero on a giant Times Square billboard.

We even broke the fourth wall of the internet, turning the site’s metadata into a medium.

Role: Concept and Art Direction

AD: Brett Essman
CW: Josh Gloe
UX: Christopher Jensen
SEO: David Lovett
Developer: Charlie Renk

VFX: Motion 504
Music: Grey Ghost
Digital: Davie-t

Press:
Campaign Live
Adweek
Fast Company
Design Taxi
Forbes
SyFy
Collider

Results:
1.6 billion impressions in two weeks
Highest-grossing product innovation at 7-Eleven ever

Awards:
One Show - Shortlist

D&AD - Shortlist

Digiday Awards - Most Innovative Use of Content

2019 Effie Finalist - Snacks and Desserts

National Addy’s - Silver - Social Media Campaign

District 8 Addy’s - Best of Show - Social Media, Campaign
District 8 Addy’s - Gold - Social Media, Campaign
District 8 Addy’s - Silver - Integrated Branded Content Campaign
District 8 Addy’s - Silver - Innovative Use of Interactive/Technology
District 8 Addy’s - Silver - Copywriting

The Show - Gold - Innovative Use of Interactive/Technology
The Show - Gold - Social Media Campaign
The Show - Silver - Copywriting
The Show - Silver - Integrated Branded Content Campaign
The Show - Bronze - Speciality Advertising-Other Merchandise
The Show - Bronze - Event
The Show - Bronze - Super-sized, Extension/Dimensional, Digital or Animated – Single Unit