Destination Elevation

We launched the new Arctic Cat Mountain sled by dropping four of North America’s best riders in the middle of nowhere. Letting them show off the machine and their own unique style, meeting back at the top.

A trailer was launched two weeks leading up to Hay Days, one of the biggest power sports event in the midwest, where enthusiasts from all over come to see the new machines. 

Facebook Carousel highlighting each of the riders and teasing out the release at Hay Days.

The full film was launched on the big screen at Arctic Cat's station during Hay Days. A few days later, it was launched on all Arctic Cat's social channels. 

We created unique assets for each rider to share out on their social channels.

Instagram take-over, driving viewers to the arcticcat.com/DE where you can view the full film and the behind-the-scene videos of each rider.

Role: Concept and Art Direction

CD: John Berends
AD: Brett Essman
CW: Jake Lancaster
Logo Design: Chris Stoltz

Production Alterna
Director: Paul Watt/Anthony Vitale
DP: Byron Kopman
Editor: Michael Irei

Results:
185% increase in sled sales in 2018 over 2017
More than 500,000 organic impressions for launch video
Launch created 6 times greater follower growth on Facebook over a typical week

Awards:
Bronze @ The Show - Branded Content & Entertainment