Minnesota Alliance on Problem Gambling - Let’s Talk About it 

Problem gambling is a huge issue in Minnesota that not enough of us are talking about, even though more than 2 million Minnesotans are affected by someone with a gambling problem. Despite the prevalence of this issue, the “concerned other” feels alone.

:30 Video

Unignorable Pre-roll

Role: Concept and Art Direction

CD/AD: Brett Essman
ACD/CW: Aylâ Larsen

Production Studio: Volt
SFX: Echo Boys

Results:
Generated 20.9 million+ impressions to date and counting
10.6 million+ video views / 9.4 million+ video completions
89% video completion rate
21.3K visits to Concerned Others page
1,500% lift in organic search traffic
1,100% lift in direct traffic
Website conversions +90% vs. YAG

Provided a strategic counter-narrative during March Madness when gambling promotion reaches its annual peak

Successfully repositioned gambling addiction as a legitimate public health issue

Press:

Ad Age
Campaign Live
Roastbrief
Ads of the World
PR Week
Minneapolis Egotist