Free Guitars For Kids - Break Free
It’s no coincidence that around the same time social media was introduced, childhood anxiety, depression and general unhappiness shot up around the world. Kids today spend more time in virtual playgrounds than on actual playgrounds; where bullies can cause lifelong psychological damage.
But there is a timeless savior with silver strings that has the power to help our kids escape this new reality. A guitar.
Free Guitars 4 Kids believes every child should be able to experience both the joy and the tangible benefits of owning a musical instrument. It’s a skill, a release, and a source of pride all wrapped into one. All kids need is access. Music will do the rest.
Launch Film
Posters
BTS
“Katrina” Interview
Alice Blue’s Illustration Process
Role: Concept and Art Direction
AD: Brett Essman
CW: Charlie Tournat
Designer: Henry Hughes
Animation: Alice Blue
Music/Mix: Austin Community College / Overcoast
BTS/Interview DP: Austin Community College
BTS editor: Amber Navarrete
Press:
Adweek
Roastbrief
Minneapolis Egotist
Ads of the World
AtEdge
Results:
15% increase in used guitar donations
4% increase in online monetary donations
Secured commitments from Gibson and Fender to donate 50+ guitars for each of the next five fundraising cities
Eight professional artists committed to sharing "first guitar" stories as content
Most importantly, FG4K has now distributed over 2,200 guitars to children in 21 states and two countries, partnering with 60+ nonprofits, schools, and after-school programs to ensure recipients also receive lessons and mentoring.
Awards:
CA Illustration Annual
Lürzer's Archive
The Show - Gold - Animation, Special Effects or Motion Graphics
The Show -Gold - Integrated Media Public Service Campaign
The Show - Silver - Sound Design
The Show - Silver - Film, Video & Sound, Public Service Campaign
The Show - Silver - Public Service Online Film, Video & Sound
The Show - Bronze - Public Service Online Film, Video & Sound