Connecticut Lottery - Everyone Deserves A Second Chance

We’ve all been there, we mess up, then look for a second chance. Thanks to the Connecticut Lottery, now you can get one.

Triggered OOH were used during rush hour on busy Connecticut highways.

We showed up in places where people are looking for second chances the most — dating apps.

Role: Concept, Art Direction and Creative Direction
CD/AD: Brett Essman
CW: Craig Brown

Production Company: Sweet Rickey
Post: Edit Bar
Color: Nice Shoes
Director: Jon Bekemeier

Results:
28,000+ new players
1,000,000 + impressions