MN Alliance on Problem Gambling
A gambling addiction has the misconception that it’s not a real addiction, rather, it’s lack of willpower or a moral weakness. In this PSA we showed that it’s just as real as other addictions and there’s help.
Role: Concept, Art Direction and Creative Direction
CD/AD: Brett Essman
Sr. CW: Aylâ Larsen
Sr. Designer: Fernando Polomino
Production Company: Plural Films
Director: Rachel Knoll
DP: Steve Holm
SRX/Mix: Echo Boys
Music: Marmoset
Color: Oscar Oboza
Edit: Good Dutch / Irei Edit
Results:
134% increase in traffic on website and conversion increased by 17,000% indicating that people are really getting help
1,000,000+ impressions on digital platforms
Press: