Minnesota Alliance on Problem Gambling

A gambling addiction has the misconception that it’s not a real addiction, rather, it’s lack of willpower or a moral weakness. In this PSA we showed that it’s just as real as other addictions and there’s help.  

Role: Concept, Art Direction and Creative Direction
CD/AD: Brett Essman
Sr. CW: Aylâ Larsen
Sr. Designer: Fernando Polomino

Production Company: Plural Films
Director: Rachel Knoll
DP: Steve Holm
SRX/Mix: Echo Boys
Music: Marmoset
Color: Oscar Oboza
Edit: Good Dutch / Irei Edit

Results:
134% increase in traffic on website and conversion increased by 17,000% indicating that people are really getting help
1,000,000+ impressions on digital platforms

Press:

Ad Age Creativity Editor's Pick
Muse by Clio
Adweek
Fox9

Awards:
District 8 Addy’s - Silver - Public Service Television

The Show - Best of Show - Public Service
The Show - Gold - Public Service TV
The Show - Gold - Sound Design
The Show - Gold - Video Editing
The Show - Silver - Public Service Online Film, Video & Sound