Loved By Nature
Hefty is in the business of single use plastics. So when they created Ecosave, tableware that is made from plants and is 100% compostable, nature was really excited about it.
We started this brief in the middle of COVID, so we were limited with production capabilities. We partnered with a great animation house SEED, who’s based out of London, which they brought a high level of craft to the project.
Behind the scenes of building the miniature world.
Role: Art Direction
GCD: Jen Stocksmith
ACD: Jen Neis
AD: Brett Essman
CW: Nick Paulson
Animation Studio: Seed London
Awards:
The Show - Bronze - Internet Commercial Campaign