Trolli Never Ending Beard

How do you introduce a weirdly awesome partnership between Trolli and NBA star James Harden on Instagram? 
A never-ending beard filled with beardly awesome gifs. After two weeks of launch, we increased Trolli's Instagram followers by 23%.

CD: Rob Peichel
AD: Brett Essman
CW: Chris Bluma

Gif creators:
Brett Essman, Eric Byrd, John Sullivan, Justin Davis, Alec Lindsay and Mike Bleckwehl